PKF hospitality group
Home events formats 196+ forum 196+ forum Milan

196+ events calendar 2023

196+ forum Milan

Get excited for 196+ forum Milan 2023

The wait has finally come to an end. Let us meet again for the 196+ forum Milan from 16 – 17 April 2023. Our location has moved from the Lambrate area to a more central location in Tortona, right in the beating heart of Salone del Mobile, where we have secured one of the best hotels in the area, which stands out with its unique style. The nhow hotel Milan will be the new home for the 196+ forum Milan, as the event continues to be the benchmark as the leading annual conference for hospitality investment & design!

As the 196+ forum Milan is organized in conjunction with Salone del Mobile, the leading global design and furniture fair, the events focus remains on hospitality investment and design. Therefore, we will have the movers and shakers, the technology players and game-changers with us at the 196+ forum Milan. To ensure that you make new contacts and refresh existing ones, dont miss this year´s event and join us in Milan.


2022 Highlights:

With more than 30 speakers on stage, 196+ forum Milan once again became an international platform where people working in the same sectors gather and exchange ideas. We had the opportunity to get Giovanni de Niederhäuserns, Senior Vice President Architecture at Pininfarina, vision on the market. Francesca Muzio, Founder of FM Architettura, told us lessons to learn from the yacht industry. We even learned how Italy’s National Recovery and Resilience Programme fosters its economy after the COVID-19 pandemic.


Hotel Design Award:

The introduction of the Hotel Design Award proofed to be the highlight during our gala dinner, where we had the opportunity to celebrate a worthy winner! With 15 hotel applications from nine European countries, the interdisciplinary ten-member jury had tough selections to make. Casa Cook Samos, the winner of this year’s award, convinced the jury in particular by the clear, yet restrained design line of the resort and by using predominantly local construction and furnishing materials.

More information on the Hotel Design Award