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City of Jastrebarsko



PKF tourismexperts was assigned to prepare a tourism master plan for the city of Jastrebarsko, a small town close to the Croatian capital Zagreb, mainly known for Plešivica Wine Road and Erdödy castle. The main goal of the city administration was to define the projects/measures, which they have to initiate, to use their touristic assets to the best possible extent and to attract a growing number of visitors.
  • client: city of Jastrebarsko
  • destination level: local (one city)
  • year of assignment: 2019
  • service line: destination services
  • destination size: small-scale (<100.000 annual overnights)
  • main tourism type: one-day/stopover visits
  • main sights: Plešivica Wine Road and Erdödy castle