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About PKF hospitality group

The PKF hospitality group is an internationally recognised market leader in the field of hospitality. We provide a full range of consulting and other services for the hotel, living, tourism & leisure sectors.

At PKF hospitality group, our mission is to drive innovation and lead positive change in the hospitality industry through our dedication to service excellence, quality and ESG principles. As we recognise the global impact of the hospitality industry, we strive to contribute to a more sustainable and inclusive sector. Guided by our values of integrity, passion, and community, we commit to this mission by operating with ethical and responsible practices through our consulting work, and by supporting our team, our clients, and society at large.

1 firm with an integrated global team

We are the only fully integrated global hospitality advisory
firm – one firm under one ownership. That means that the rigorous PKF quality standards apply regardless where a project or client is located. Our experts work in cohesive international teams spanning borders. This way, we can assign a cross-border team, tailored to your project’s specific needs.

We are a partner-led firm, with currently ten partners, who are all active in the management of the PKF hospitality group. The two Global CEOs, Michael Widmann and Christian Walter, are also the two main shareholders of the PKF hospitality group.

4 sectors: hotel, living, tourism & leisure

The PKF hospitality group covers four main sectors: hotel (including city hotels, resort hotels, hostels and alternative accommodation), (serviced) living, tourism & leisure.

18 service lines for hospitality projects

Our full portfolio of services covers 18 core service lines and spans the entire life-cycle of a hospitality property – from conceptualisation to transaction support.

Our services include:

destination development
due diligence
education + training
executive search
mergers + acquisitions
data analytics
trends + innovation
events + networking
news + publications

21 locations on all continents

The PKF hospitality group covers all corners of the world from offices on four continents. Over the last decades, we have worked on assignments in over 150 countries.

Our firms & offices are located in

Argentina (Buenos Aires)
Austria (Vienna)
China (Hong Kong, Shanghai)
Croatia (Zagreb)
France (Paris)
Germany (Berlin, Munich)
Italy (Milan, Rome)
South Africa (Cape Town)
Spain (Madrid)
Switzerland (Zurich)
Turkey (Istanbul)
Ukraine (Kyiv)
United Arab Emirates (Dubai)
United Kingdom (London)
USA (Austin, Los Angeles, Miami, New York)

97 years of relevant experience

With a track record dating back as far as 1869, PKF is the pioneer in hospitality consulting. 1927, William J Forster, one of the founders of Pannell Kerr Forster (PKF) initiated the Uniform System of Accounts for the Lodging Industry (USALI) – which still is the global accounting & controlling standard for the hospitality sector.

Almost hundred years ago, PKF became the first hospitality consulting and benchmarking firm. Since then, PKF has been on the forefront of innovation in the hotel, living, tourism & leisure sectors. Since the beginning of 2022, all PKF hospitality consulting firms are consolidated under one roof: the PKF hospitality group.

100+ experts driving innovation

Today, a fully integrated global team of over 100 consultants in 21 offices in 15 countries provides seamless international hospitality services.

Our team of hotel, living, tourism & leisure experts includes real estate & finance professionals, strategic consultants and operational managers – delivering a balanced mix of expertise to your project. Many of our consultants are teaching at leading universities and have contributed to numerous books, research papers and articles.

We aim to provide a safe and inclusive work environment for all our team members. We rely almost exclusively on permanent full-time employees.