Latest News

Home News Latest News Invitation 196+ forum Milan: Exhibition and conference in September

Have a question?

Latest News • 2021-08-24

Invitation 196+ forum Milan: Exhibition and conference in September

Milan, 24 August 2021 – 196+ forum Milan is the benchmarking event in Italy for hospitality investment & design. Established in 2014 and previously called hotel & tourism forum Milan, this event is organized in conjunction with the Salone del Mobile, the world’s leading design and furniture exhibition, which will take place from 5-10 September.

196+ forum Milan consists of a half-day live and online conference on the 9th of September, Ventura 14, focused on new hospitality & design scenarios resulting from the current crisis period.

Giorgio Bianchi, Director of the 196+ forum Milan: "Furthermore, there is our exclusive networking event and an expo area, in which various exhibitors and investors will introduce their companies and products to an international hospitality audience. At the marketplace, leading hotels and new projects will be showcased like a wellness resort & chalets in Ponte di Legno, a new project located in Apulia and many others. As part of 196+ forum Milan an exhibition dedicated to hospitality design will be curated by world famous architect Simone Micheli.”

The private event will take place in the evening, following the 196+ forum Milan. Please note limited audience is allowed, please ensure you secure your ticket early. You find the whole conference programme attached.


Giorgio Bianchi, Managing Director, Head of Italy, PKF hospitality group

Filippo Barberis, Councillor, leader of the Partito Democratico in the City Council of Milan

#REcovery, #REstart, #Remeet

Moderator: Magda Antonioli, Associate Professor, Università Bocconi

Giorgio Palmucci, President, ENIT

Maria Carmela Colaiacovo, President, Associazione Italiana Confindustria Alberghi

Andrea Delfini, Founder & CEO, Blastness 

Hotel Values & Investments 

Moderator: Laura Dominici, Journalist, About Hotel

Alessandro Belli, Head of Tourism Real Estate, Cassa Depositi e Prestiti

Giorgio Bianchi, Managing Director | Head of Italy, PKF hospitality group

Claudia Scarcella, Country Manager, RICS

Giampiero Schiavo, Chief Executive Officer, Castello SGR

In conversation with industry leaders 

Moderator: Niels Heckscher, Director, Head of Africa, PKF hospitality group

Monika Moser, Chief Operating Officer, Campbell House

Christian N. Walter, Global CEO & Partner, PKF hospitality group

Daniela Schade, Chief Commercial & Distribution Officer, Deutsche Hospitality

New projects, New Openings & Design Trends + Conclusions & thanks

Nicola Accursio, Managing Director, 21 Way of Living

Antonio Sancho Segura, Business Develoment Director of Design and Technical, Radisson Hotel Group

Michael Widmann, Managing Director, PKF hospitality group

Simone Micheli, Simone Micheli Architectural Hero

“Without our partners this event would not be possible. Therefore, my heartfelt thanks go to all our supporters”, Giorgio Bianchi concludes.

Media representatives may attend free of charge. Registration:

More information about 196+ hotelforum Munich:
196+ hotelforum Munich is the European Hotel Development Conference, which has been a regular annual feature accommodating networking and exchanges between experts when it comes to hotel properties since 2002. Even as a hybrid conference, 196+ hotelforum Munich will offer a highly-qualified communication platform for the hospitality industry, with a varied stage programme and various networking formats. It will culminate in the presentation of the “Hotel Property Award”. 2021’s 196+ hotelforum Munich will be held on Wednesday, 13 October at the Hotel Bayerischer Hof. You will find more information at

Your contact for press enquiries:
Elisabetta Valenzano
M +39 3515462897

Read more

See more Latest News items