tristar Hotels Expands with ibis Styles Brand in Wörgl
The PKF hospitality group has found an operator for the new hotel project in Wörgl.
tristar Austria GmbH will operate the planned hotel under the ibis Styles brand as a franchisee of Accor. The hotel is part of an innovative district development in the centre of Wörgl, being realised by Thurner Immobilien Gruppe in partnership with Sparkasse Kufstein, with a total project volume of around EUR 100 million. The project aims to sustainably revitalise the region and provide new momentum for urban development in Wörgl.
New Building on Historic Ground
On a site measuring approximately 6,800 square metres – previously occupied by ageing hotels and office buildings – a modern new hotel will be constructed, offering 104 rooms and 230 beds across around 3,800 square metres of usable space. The construction is part of the broader “Wörgl Mitte” project by Thurner Immobilien Gruppe and Sparkasse Kufstein, which aims to establish a new city centre in Wörgl.
The development includes a shared underground garage with two levels and a total of 321 parking spaces. Of these, 155 spaces on the first level will serve as a public garage, available to the general public. By setting the buildings back from the streets, additional turn lanes can be added for optimal access to the underground parking directly from the main intersection at B171 near the church.
In addition to the hotel, Thurner Immobilien Gruppe is also developing office spaces, apartments, and dining venues. The new Sparkasse building will house the bank branch and offices, as well as apartments, exhibition spaces, a café, and a sky bar.
During the architectural competition – in collaboration with the city of Wörgl – special attention was given to creating areas for community interaction and events, wide pedestrian pathways, and inviting public spaces. Only around 40% of the site will be built on, with the remaining areas dedicated to public access, seating, green spaces, and event use. Outdoor dining areas are also planned to further enhance the area’s appeal.
Project Timeline
Development will begin in 2025 with the demolition of existing buildings. Construction is scheduled to start in 2026, with completion expected by the end of 2027. The grand opening of the hotel is planned for Q1 2028.
Voices on the Project
Gerhard Thurner, Owner and Managing Director of Thurner Immobilien Gruppe:
“The hotel is a central component of the overall Wörgl Mitte project and will make a significant contribution to revitalising the city centre. I’m especially pleased that we’re bringing a reputable operator like tristar and a globally recognised brand like ibis Styles to Wörgl.”
More Information
Thurner Immobilien Gruppe:
With 70 employees across various sectors and a strong focus in Wörgl, the group acts as a full-service provider in real estate with over 20 years of experience in development, property management, and construction.
www.thurner-gruppe.at
tristar Hotels:
A renowned, owner-managed white-label operator, tristar partners with leading hotel brands including IHG, Hilton, Accor, and Marriott, combining local expertise with the strength of global hotel groups. Currently, tristar operates 44 hotels in Germany, Austria, and Switzerland, with 6,779 rooms across various segments. An additional 16 hotels with 2,274 rooms are under contract in the DACH region. tristar Austria GmbH currently operates eight hotels in Austria, with two more under development.
www.tristar-hotels.com
Accor:
Accor is a global hospitality leader with operations in over 110 countries, offering stays and experiences in more than 5,600 hotels, 10,000 restaurants and bars, wellness facilities, and flexible workspaces. With around 45 hotel brands from luxury to economy and a lifestyle division through Ennismore, Accor’s ALL platform and loyalty program provide access to exclusive experiences. Accor is committed to ethical business, sustainability, inclusive tourism, and diversity, in line with its vision: to pioneer responsible hospitality that connects cultures through heartfelt care. Accor SA is listed on Euronext Paris and OTC Markets in the USA.
More at: group.accor.com
PKF hospitality group:
The PKF hospitality group is a globally recognised leader in hotel and tourism consulting. With around 100 advisors in 20 offices worldwide and nearly 100 years of experience, PKF provides focused services in hotels, serviced living, tourism, and leisure investments. Services include feasibility studies, valuations, operator search, project development, financing advisory, asset management, research & benchmarking, and strategic consulting.
www.pkfhospitality.com
Media contact:
Martina Rozok
T +49 30 40044681
M +49 170 2355988
martina.rozok@pkfhospitality.com
www.pkfhospitality.com