“What’s a hotel brand and what is brand loyalty? Who is the consumer really loyal to? Mostly themselves!” says Ted Teng, President of the Cornell Hotel Society.

PKF hospitality group in conversation with Ted Ten, the former President and CEO of Leading Hotels of The World and President of the Cornell Hotel Society.

Nils Heckscher chats to colleagues from around the globe and players throughout the tourism industry: "We chat about personal situations and best practice in these challenging times of Covid-19 and what could be happening when this is all over".