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196+ forum Munich

The 196+ forum Munich focuses on hospitality investment & real estate and offers a communication platform for investors, developers, operators, owners, architects, designers, advisers and suppliers for the hospitality sector. A diverse conference programme provides the perfect background for networking opportunities on a European level.

The 196+ forum Munich on 6 - 7 October 2023 attracted 320 attendees including 26 international speakers at the Hotel Bayerischer Hof. We would like to thank our moderators and speakers of the day as well as all attendees for their active participation. The various conference sessions with valuable takeaways featured a keynote on Artificial Intelligence, project showcases including the Rosewood Munich and The Porter Leipzig, engaging panel discussions and a CEO-interview with Arno Schwalie, CEO Lindner Hotels, and Peter Norman, SVP Hyatt International.

Next 196+ forum Munich on 9 - 10 October 2024

We are very much looking forward to seeing many familiar faces again next year, when 196+ forum Munich will take place on Wednesday, 9 October 2024 at Hotel Bayerischer Hof, with additional programme on Thursday, 10 October 2024.

Highlight: The Hotel Property Award

Established in 2002, the Hotel Property Award is considered one of the most prestigious annual European hospitality real estate awards. An independent jury nominates up to ten hotels and shortlists three finalists, which are presented at the 196+ forum Munich.

The Hotel Property Award ceremony takes place during the Gala Dinner of the 196+ forum Munich. Congratulations to the Hotel Property Award winner 2023: Falkensteiner Hotel Montafon and the finalists Goldene Rose Dinkelsbuehl and Scandic Munich Macherei.

Hospitality UPGRADE Award

The 196+ forum Munich and Hospitality Pioneers are supporting young innovative start-ups from all over Europe, once more in cooperation with GNERATOR powered by GIRA.

The award appeals to start-ups making a relevant contribution as solution provider to current and future challenges of the hospitality industry, along the whole value chain from hotel development to hotel operations.

An advisory board selects up to five finalists from among all applicants. Next year, the award ceremony will take place on 9 October 2024 during the conference day of 196+ forum Munich.