Articles & publications
- 2022-03-30
Non-Fungible Tokens (NFTs) and the Metaverse: Opportunities for Hospitality within the Next Tech-Revolution
A tech revolution has been ushered in over the past decade, setting the stage for transforming the online space as we understand it. A new iteration of the internet, Web 3.0 is envisioned – powered on blockchain technology and catalysed by cryptocurrency and digital assets – with transparency, efficiency and decentralisation as its driving principles. Untapped business potential is foreseen in the orbit of decentralised finance (DeFi), unique digital assets and an ever-expanding metaverse. An examination of opportunities embedded in virtual and augmented reality, powered by crypto-finance and banking on the valuation and transfer of unique digital assets, should therefore be of interest even to the traditional, technologically conservative hotelier.